Steve Harvey using the vermillio protection platform

Steve Harvey -The emmy-winning artist, author and philanthropist Vermillio to protect against Deepfakes and other unauthorized use of your image.

“In the current digital era, stay up with scammers who use my similarity on all platforms is an impossible task,” said Harvey. “My main concern is to make sure that my fans are not victims of these schemes. Associating with Vermillio gives me the tools to protect my personal brand and, more importantly, my fans while adopting the future of AI in the right way, with consent and control. ”

The Vermillio Traceid system monitors the Internet and the generative models of AI for the improper use of the Name, the image and image of Harvey. It is also created to automatically eliminate unauthorized content and mitigate the impact of these scams.

Talk with VarietyDan Neely, co -founder and CEO of Vermillio, said that this misuse is “unbridled”, with a million pieces of deepfake content created every minute. He said Vermillio has opened a dialogue with SAG-AFTRA and other unions, as well as talent agencies, management and talent companies.

Harvey’s manager Christel Sicé facilitated the use of the Vermillio platform on behalf of Steve Harvey Global together with Caa, and represents the artist.

“The Steve Harvey association with Vermillio reflects a powerful vision for the future of talent and AI,” said Neely. “With Traceid, Steve not only protects his own legacy, but also the well -being of his many fans. He is leading the way to show how the most beloved public figures can interact responsible with AI. “